How Well Do You Know the Everyday Design of Sweden?
From vintage shop signs to modern tech branding, test your eye for the subtle design choices Swedes see every day! Perfect for curious newcomers who want to blend in and geek out about visual culture.
Frequently Asked Questions
Systembolaget is the government-owned chain of liquor stores in Sweden. It’s the only place you can legally buy alcohol over 3.5% outside of restaurants or bars. Its branding is famously classic and consistent.
Tratex is the official typeface used on Swedish road signs. Designed by Bo Berndal in 2002, it's a clean, sans-serif font made for readability from a distance and at high speeds.
ICA (Inköpscentralernas Aktiebolag) is one of the biggest grocery store chains in Sweden. You'll see their bold red logo all over the country.
Tunnelbana is the name for Stockholm’s metro system. It's famous not only for transportation but also for turning many of its stations into public art spaces with murals, installations, and colorfully painted walls.
Fika is a Swedish cultural institution—a relaxing coffee break with friends or coworkers, often with pastries like kanelbullar (cinnamon buns). It’s about socializing and pausing during the day.
‘Små grodorna’ means ‘The Little Frogs’—a playful song and dance performed during Midsummer. People hop in circles around the maypole pretending to be frogs. It’s fun, quirky, and very Swedish.
The Law of Jante, or Jantelagen, is a social code that discourages individual bragging or acting superior. It promotes humility, equality, and community harmony in Scandinavian cultures.
Lagom is a Swedish word meaning ‘just the right amount.’ It reflects a cultural mindset of balance, moderation, and contentment without excess.
